Baby.
This is my solo UX conceptual project,
is a mobile app designed to assist new parents
in tracking their baby's daily life, growth, and development.
Problem ?
Learn from the Best!
Analyzing the similar concept from the existing app to strengths and weaknesses has been invaluable.
I valued this process as it always helps in sparking creative solutions for the future.
The 5 main features
Track Baby's Daily Routine
Milestones and Memories
Growth Monitoring
Health Tracking
Data Management
The 5 main features
Track Baby's Activities
Breastfeeding Support
Diaper Change Tracking
Feeding Management
AI-powered Insights
The 5 main features
Track Baby's Activities
Support Postpartum
Caregiver Support
Data Tracking and Insights
Simple and Intuitive Interface
Pros
Helpful for Sleep-Deprived Parents
Highly Customizable
Tracks Milk Reserves
Pros
Long-time User
Simple and Functional
Valuable Insights
Pros
Simple and Functional
Useful Features
Great Customer Support
Main Request from Users
A dedicated option to log milk collected throughout the day using wearable collectors, separate from pumping sessions.
Main Request from Users
An option to adjust the 24-hour time frame to a custom range (e.g., 9 pm to 9 pm) to better reflect their baby's sleep schedule and bedtime routine.
Main Request from Users
A dedicated Ipad App and a improvement on a limitation of Apple Watch APIs.
Know the Users
To understand the needs of new parents and caregivers, I conducted 5 interviews with parents, nannies and grandparents.
Now we know …
~90% Parents required a quick and simple method for logging daily activities.
~ 60 % Real-time synchronization between multiple caregivers was essential.
~ 70 % Visual data representation helped in understanding patterns and development.
~ 50 % Pediatricians valued organized, easy-to-read data during consultations.
32 years old, a new mom, works in tech:
Mihaila needs a simple way to track her baby’s daily activities and growth while balancing her busy schedule.
Angelica
48 years old, a live-in nanny:
Angelica need an easy way to record her baby's daily routine, milestones, and share pictures with the parents who like to keep track of her baby's development.
Sleepless New Dad
Design Process
I chose the Double Diamond design process for this project because I wanted to experiment directly with real users. Since I don't have a team, I prioritize valuing user feedback and delving deeply into their pain points. After gathering enough insights, I discover potential solutions, iterate on them, and then go back to the users for further feedback.
It might take a while to reach perfection, but I fully trust and prioritize my users' voices in every step.
Prototype and Experiment
Easy-to-use entry forms make it quick and convenient for parents and caregivers to record feeding times, sleep duration, diaper changes, and growth metrics (weight, height, etc.).
Logging activities in real-time reduces the chance of forgetting details or relying on unreliable memory, especially for sleep-deprived parents.
The sharing feature facilitates clear and efficient communication between parents and care givers. Parents can easily share updates and concerns, while providers can share instructions and recommendations directly through the app.
